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Adjust: new features and APIs

A selection of features and APIs that I documented, named, or helped shape throughout development. These features launched between 2016 and 2018 and the effort took place as part of an international product team.

Audience Builder​

The Audience Builder feature and documentation

The Adjust Audience Builder was a first-of-its-kind feature that allowed marketers to create custom user lists for targeted advertising. I was heavily involved in feature development, including naming, UX copy, feature feedback and documentation.

Ad spend API​

The ad spend API reference

The Adjust ad spend API was the first time ad networks could share granular information on the cost of specific ads and subsequent user actions through a third-party platform. I was involved in naming, feature feedback and documentation, in this case both user (dashboard) and developer (API integration) facing.

Uninstall and reinstall tracking​

The uninstall and reinstall tracking documentation

Adjust was the first attribution company to offer uninstall tracking. I was heavily involved throughout feature development, including naming, documentation and feedback.